New Arrivals


Look back. Look forward. Look fresh. Bulova Accutron II celebrates the past and embraces the future with distinctive retro-modern, unisex design.

Accurate to 10 seconds a year.


A watch without batteries or electricity, powered by the energy of a coiled spring
and kept in motion by a complex,
self-winding system perpetuated
by your body’s natural movement.


Every diamond is set by hand. Every setting is designed to allow for maximum illumination. The Bulova Diamond Collection – there’s no better way to light up a room. Bulova is the industry leader in diamond watches.


The Bulova Sport Collection takes
on every challenge and delivers
high-performance style. Featuring
the renowned Marine Star Collection,
Bulova Sport watches include precision chronographs as well as sport casual
and diamond designs.


Designed with authentic styling and meticulous detail, the Bulova Classic Collection offers the essentials for dress, career and sport/casual wear. With the perfect watch for any occasion, the collection features traditional and contemporary designs crafted of solid stainless steel with gold, rose-gold, two-tone or silver finish, secure, comfortable bracelets or leather or rubber straps, and water resistance to a minimum of 30 meters.


With bold styling and sparkling design,
the Bulova Crystal Collection features
individually hand-set Swarovski elements®
crystals for non-stop brilliance.

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