Bulova at Baselworld 2013 05/03/2013

Bulova introduces an extraordinary extension of its renowned Diamond Collection. Breathtaking statements of individuality and artistic allure, the Bulova Diamond Collection presents a vast array of seductive silhouettes adorned with hand-set diamonds, epitomizing the essence of style and setting the standard for excellence in the industry.

“As the industry leader in diamond-accented timepieces, Bulova is proud to continue its pursuit of excellence in crafting luxurious, timeless designs that promise enjoyment across many occasions” said Gregory Thumm, Bulova President.

The Bulova Diamond Collection continues a rich lineage of innovation and elegance coupled with superior quality. Every diamond setting is individually placed by hand to ensure maximum illumination. Containing a broad range of luxurious touches and subtle details, the new styles adopt an enduring aesthetic matched with tasteful design elements. From minimalist luxury to picturesque embellishments, the exquisite Diamond Collection offers a sophisticated color palette with unexpected pops of color on select dials and straps.

In the Diamond Collection, stunning timepieces come brilliantly outfitted with eight to 215 carefully placed diamonds, combining inventive design and modern touches. New styles range from understated watches with select diamond embellishments to timepieces with diamond encrusted, oversized dials that make bold, fashion statements. As an added touch of luxury, select designs are adorned with pavé-set diamonds.

Adding to the sparkle, Bulova’s cutting-edge collection offers distinctive characteristics such as premium sapphire crystals, striking mother-of-pearl centered dials and stylized numerals in stainless steel, rose-gold tone and two-tone finishes. New introductions feature a variety of case shapes in both small and oversized versions. Multi-link, fluid bracelets offer refined finesse while styles featuring fine leather straps are hallmarks of classic craftsmanship.

Masterfully tailored to marry modern luxury and prestige, the Bulova Diamond Collection Fall 2013 introductions will be available globally in October 2013 from $299 to $2,000.

In addition to the Diamond Collection unveiling, Bulova introduces a new selection of timepieces to the groundbreaking Precisionist Chronograph collection. The elegant collection features fashion-forward design while capturing the advanced Precisionist technology. The only chronograph in the world to combine 1/1,000th second timekeeping, ten-second per year accuracy and chronograph timing of up to twelve hours, all at-a-glance on one single dial, the Bulova Precisionist Chronograph is the ultimate in precision, accuracy and style.

“As part of our continued dedication to watch making excellence, the new Bulova Precisionist Chronograph collection takes timekeeping to a new level of innovation and design,” said Gregory Thumm, Bulova President. “Each timepiece is an incomparable creation of visionary design with exquisite detailing and unparalleled technology.”

The Bulova Precisionist Chronograph collection builds upon the success of the original Precisionist launch by pairing luxurious materials with fine craftsmanship. This season’s versatile collection includes dress styles with classic leather attachments as well as textured rubber straps on sportier versions.

Adding to the sophisticated aesthetic, these timepieces include stainless steel and large dials outfitted with curved crystals.  Intricate patterns and textured dial treatments in multiple layers include black carbon fiber and rose gold tone accents.  The black ionic plated and rose gold tone cases add a contemporary feel to the collection.

The new timepieces maintain the prestige and technology of the original Precisionist styles, including four subdials – a dual-duty 1/10- and 1/100-second counter, hour and minute measures, and a distinctive 1/1,000-second track with retrograde indicator. The continuously sweeping second hand measures seconds in chronograph timing mode. This intricacy makes extraordinarily precise timing easy and logical.

The Bulova Precisionist Chronograph Fall 2013 collection will be available globally beginning July 2013 from $599 to $799.