New Arrivals

Browse our latest styles.


Look back. Look forward. Look fresh. Bulova Accutron II celebrates the past and embraces the future with distinctive retro-modern, unisex design.

Accurate to within seconds a year.


A watch without batteries or electricity, powered by the energy of a coiled spring
and kept in motion by a complex,
self-winding system perpetuated
by your body’s natural movement.

There’s no better way to mark a special moment. Each individual diamond is hand-set to meet the high standards set by Bulova—the leader in diamond watches.


Every diamond is set by hand. Every setting is designed to allow for maximum illumination. The Bulova Diamond Collection – there’s no better way to light up a room. Bulova is the industry leader in diamond watches.



Designed with authentic styling and meticulous detail, the Bulova Classic Collection offers the essentials for dress, career and sport/casual wear. With the perfect watch for any occasion, the collection features traditional and contemporary designs crafted of solid stainless steel with gold, rose-gold, two-tone or silver finish, secure, comfortable bracelets or leather or rubber straps, and water resistance to a minimum of 30 meters.


With bold styling and sparkling design,
the Bulova Crystal Collection features
individually hand-set Swarovski elements® crystals for non-stop brilliance.

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