Cool piece, but much too thick

Cool watch with a neat retro look and feel. However, it's almost 15mm thick (by the way - not sure why Bulova does not include case thickness on their product pages, they really should). That's WAY too thick for a quartz watch, even if it's a chronograph. The caliber they use is only about 5mm thick, so it seems like the thickness might have been a design choice? The lugs have little to no downard curvature, which means that on top the thickness, the watch sits very high up on the wrist. All together, this eccentric and unique piece becomes extremely top heavy and ultimately too awkward on the wrist to wear.