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Frank Sinatra
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Imbued with Bulova’s vintage art deco design and the unforgettable style of Ol’ Blue Eyes himself, Bulova presents the “Chairman of the Board” timepiece from the Frank Sinatra collection. Taking cues from Bulova’s 1936 “President” model, this timepiece features a 5-micron 18k gold-plated stainless steel case with stepped flanks and a long, sweeping arc that delivers unparalleled style and exceptional comfort on the wrist. Under a double curved sapphire crystal, the rich black dial is enhanced by gold-tone hour markers and hands, with Sinatra’s iconic fedora marking 12 o’clock. The date window at 6 o’clock remains subtle yet functional, offering added versatility to the watch. On display through a see-through case back, this luxurious timepiece is powered by a Swiss automatic movement with 25 jewels and a power reserve of 42 hours. The case back is further customized with the depiction of the Sinatra family crest: a crowned lion reaching for the stars. The watch is complemented by a fine brown calfskin leather strap finished with a new foldover buckle in matching 5-micron 18k gold plating. Limited to 500 individually numbered pieces, each “Chairman of the Board” is delivered in a lacquered box with a limited-edition card and plaque, and a Frank Sinatra storybook.

Chairman of the Board
Orders with sizing require additional processing time.
Bracelet sizing adds additional processing time.
- Bracelet sizing requires an extra 1-2 business days for processing, prior to shipping, as sizing is handled on demand by one of our expert technicians.
- Orders placed after 2pm on Friday or on weekends will ship from our facility on Monday (excluding holidays).
- Overnight shipping is available for an additional fee.
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Thursday, Friday, Saturday: 10AM to 8PM
Sunday: 11AM to 7PM
Product Details
Model
- 97B224
- 7/03/2024
Movement
- SW100a
technology
- Automatic
- Powered by the release of a wound spring, mechanical movements never require a battery. Automatic mechanical movements have an oscillating weight that winds the spring with the motion of the wearer’s arm.
Case Width (mm)
- 25.5
Lug Width (mm)
- 20
Dial
- Black
- Gold-Tone Accents
Strap Type
- Strap
- Leather
Case Material
- Gold-Tone
- Stainless Steel
Clasp
- Deployant Clasp with Push Buttons
Crystal
- Curved Sapphire Crystal
Water-Resistance
- 0030M
Additional Functions
- 3 Hand
- Automatic
- Calendar
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Reviews

Highly polished gold plated case, sapphire crystal with anti reflective coating allowing you to see the rich black dial and gold accents (including the Sinatra hat at 12:00). The minute hand sweeps so smoothly thanks to the top tier Sellita movement, sw100a with 28,800 vph powered with a 38 hour power reserve, 25 jewel Swiss movement-truly one of the best movements for this size watch. Included is a beautiful picture in white light from my car, on my 7” wrist. You won’t regret this watch, incredibly comfortable band with an excellent deployment latch.

This is SUCH an elegant watch! It feels very vintage with the curved long rectangle shaped case. I love that the case back is open to show the Swiss Automatic movement and also there is the Frank Sinatra family crest of a lion reaching for the stars. Also, I find regular deployant buckles extremely uncomfortable, but this watch has a very unique and comfortable closure. Gorgeous!
One of the finest luxury watches out there
Highly polished gold plated case, sapphire crystal with anti reflective coating allowing you to see the rich black dial and gold accents (including the Sinatra hat at 12:00). The minute hand sweeps so smoothly thanks to the top tier Sellita movement, sw100a with 28,800 vph powered with a 38 hour power reserve, 25 jewel Swiss movement-truly one of the best movements for this size watch. Included is a beautiful picture in white light from my car, on my 7” wrist. You won’t regret this watch, incredibly comfortable band with an excellent deployment latch.
Bulova Response Thank you for your thoughtful review of the Frank Sinatra Chairman of the Board watch. Its refined design, Swiss movement, and attention to detail make it a standout piece, and we’re thrilled to hear it exceeds your expectations. We appreciate you sharing your experience and the photo. It looks great on your wrist, enjoy!
Elegant Luxury
This is SUCH an elegant watch! It feels very vintage with the curved long rectangle shaped case. I love that the case back is open to show the Swiss Automatic movement and also there is the Frank Sinatra family crest of a lion reaching for the stars. Also, I find regular deployant buckles extremely uncomfortable, but this watch has a very unique and comfortable closure. Gorgeous!
Exceptional
An exceptional timepiece, my Chairman of the Board is an immediate favorite in my collection. I consider it to be a proper dress watch, but have worn it casually as well. I was concerned that it may be too small for me, but the 25mm wears well and the watch has a good bit of heft to it. Count me as an extremely satisfied customer.
A Fine Toast to Francis Albert Sinatra
Essence of Sinatra captured to Perfection. A worthy investment and proud to place upon my wrist for special events. Very pleased with this Bulova time piece. Keep up the good works. Timely delivery by UPS by the way.
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